Rootbar · Functional beverage
A 3-pack test that found a 2.1x hook
The challenge
A new adaptogen soda brand was burning budget on a single studio ad that had gone stale.
What we did
We shipped a 3-video pack testing 'first sip' vs. 'afternoon slump' vs. 'ingredient reveal.' The slump angle held CTR after the studio ad fatigued.